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Saturday, April 18 • 4:45pm - 5:45pm
Why Journalists Should Care About Custom Content

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Custom content: It’s not advertising, it’s not marketing, and it isn’t exactly journalism. It’s an increasingly popular tool that companies are using to tell their stories with the aid of journalists. There’s serious money to be made working with companies that publish custom content -- sometimes called native advertising or native content -- but there are ethical considerations to ponder. You’ll hear the views of four experienced journalists who produce custom content: Stephanie Losee, the managing editor for Dell, Monica Mehta, the content director at Sprocket Media, and Bay Area journalists Dan Fost and Leslie O’Neill, who have added custom content to their professional repertoire.

Moderators
avatar for Bill Snyder

Bill Snyder

Freelance technology writer
San Francisco journalist Bill Snyder has followed business, technology, and the business of technology for nearly 25 years at newspapers, national magazines and Web sites. He’s currently writing features and a weekly column -- “Tech’s Bottom Line” -- for InfoWorld.com; a consumer column for CIO.com, edits for IDG’s Content Works, and is a frequent contributor to publications of the business school at... Read More →

Speakers
avatar for Dan Fost

Dan Fost

Freelance technology writer
Dan Fost is a freelance writer, former technology columnist for the San Francisco Chronicle, and author of the books, "The Giants Baseball Experience" and "Giants Past and Present." He has written for the New York Times and San Francisco magazine, among many others. As a freelancer, he writes regularly for UCSF, and has also written books and blog posts for private companies
avatar for Stephanie Losee

Stephanie Losee

Managing Editor, Dell Global Communications
Stephanie Losee is the Managing Editor of Dell, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. Among other projects, she led the launch of Dell’s Paid Posts as the inaugural brand on The New York Times’ native advertising platform and is working on expanding Dell’s news site, Tech Page One, to encompass all of Dell’s content publishing efforts. She is a former... Read More →
avatar for Monica Mehta

Monica Mehta

Content Director, Sprocket Media
Monica Mehta is Content Director at Sprocket Media. She specializes in content strategy for technology companies, and has written and provided editorial direction for leading technology companies including Oracle, Dell, HP, Accenture, and Fujitsu. Monica received a Master's degree in journalism from U.C. Berkeley and also has written for media outlets including PBS, Esquire, Entertainment Weekly, and the San Francisco Chronicle.
avatar for Leslie O'Neill

Leslie O'Neill

Freelance writer and editor, LTO Tech Communications
Leslie T. O'Neill is an award-winning professional journalist with more than 10 years experience writing and editing feature stories, interviews, and high-level technology articles for tech magazines and Web sites. She began working as a developmental editor for tech books in 2010, and has been known to do some marketing writing as well. Her clients have included InfoWorld magazine, PeopleSoft, Sun.com, Tendo Communications... Read More →


Saturday April 18, 2015 4:45pm - 5:45pm
Hotel Whitcomb (Ghirardelli)

Attendees (10)